The third edition of the virtual stone event has ended and 30.250 visitors participated in the event
After three official days of fair and two weeks of “after fair”, SmartFair 3rd edition has officially closed its doors. With more than 300 exhibitors from 19 countries and over $500 million worth of loaded materials (excluding machinery) took place in the digital fair.
Fair had a vast audience which exceeded the 30.250 unique visitors divided as follows: 22% of fabricators, 19% of distributors, 16% of importers, 13% of consultants, 13% of architects and interior designers, 8% of builders, 7% of traders, and a remaining 2% who identified themselves as “other”.
As regards content innovation, the third edition introduced an events agenda rich of video contents that were broadcasted in streaming during the three main days of the fair. From webinars to company presentations, interviews, and product launches, all these contents have achieved great success with more than 5.000 views for each video in less than 12h. In addition to the exhibitors, a significant contribution in the content creation came from SmartFair’s media partners who have conducted interesting webinars regarding different topics such as industry trends, what architects look for when choosing natural stone, how to preserve certain materials, and much more.
