NewsBaran Grey to become a world brand

Baran Grey to become a world brand

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Baran Grey to become a world brand

About a year ago… We are together with the two partners of 2B Stone, whom we met at Marble 2021. We are talking with Selma Yüksel and Bayram Ali Gedik. After a pleasant conversation from the birth of the company to the careers of the partners in the sector, from the beauty of Baran Grey to the inspiration of its name, we title this interview “2B’s route is the Giants League”. After a year, we are together again to talk about this process the company has gone through. We are discussing how 2022 ended for 2B and how 2023 is going.

Selma Yüksel is the first to speak, “Actually, we need to evaluate this starting from 2021. Because we first presented Baran Grey to the industry in 2021. The first goal for us was to introduce Baran Grey in the way it deserves. Of course, the quality of the product we offered was our biggest advantage at this point. Baran Grey impressed people with its dolomitic structure and golden yellow patterns on gray. We worked hard to introduce this unique product to the sector. In 2022, we took our place in all the main fairs such as Izmir, Bursa, Verona, Dubai and India.”

So how did these fairs go in general, has the place that Baran Grey has gained in the sector since 2021 made 2B Stone partners happy? Bayram Ali Gedik takes the floor and says the following: We can say with peace of mind that our stone was one of the most striking products at every fair we went to. We have a unique product and people are aware of this. I think we have taken serious steps to make Baran Grey one of the brand stones in the world. We have signed strong partnerships for the Indian and Chinese markets. We have also gained a good foothold in Italy, Qatar, Dubai, Egypt, Russia and Ukraine, which makes us very happy.”

We bring the topic to the economic conditions in Turkey. Bayram Ali Gedik concludes the conversation as follows: “Costs have reached an unbelievable point with fuel, electricity, labor and machinery costs. It is not possible to reflect these costs to sales prices at the same rate. We had a plan to open a travertine quarry, but at this stage we put it on hold to see a little further ahead, but in the big picture our course is clear. We aim to become a corporate company whose name is equivalent to quality, a competitor to world giant companies and we will continue to take steps in this direction.”

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