Şahinler Mermer is one of the companies shaping the direction of the sector, especially in boutique stones. Having specialized in this niche for many years, the company has now unveiled its 2026 showcase: four distinctive, elegant, and truly unique stones. Platinum River, Fusion Blue, Mont Blanc, and Hierapolis Gold stand out as Şahinler’s four favorites for 2026. Serving customer demands through its gallery and block stockyard in Denizli, the company approaches investing in a stone almost like raising a child.
A Three-Year Strategy
We discuss this approach with Ahmet Şahin, Chairman of the Board of Şahinler Mermer. He emphasizes that not only the beauty of the stone but also the mindset of the quarry owner is crucial: “To position a stone at a certain level in the market, you first need partners who share the right marketing vision. We generally adopt a three-year planning process: the first year is the investment phase, the second year is about gaining market visibility, and the third year is turning the product into a trend. As long as the quarry owner stands behind the stone, we invest in it. However, our first preference is always quarries that follow a controlled production approach.”
First, We Imagined
Turning to the 2026 showcase—Platinum River, Fusion Blue, Mont Blanc, and Hierapolis Gold—Ahmet Şahin highlights that each of these stones is unique and adds: “We started our journey by focusing on stones that no one paid attention to—stones that were even broken and discarded. That’s because these stones had never been viewed through the eyes of architects or clients. We first imagined how each stone would look within a project. That has been our greatest success. We believe these four stones will reach a very special position for customers in 2026.”
