In 2021, it was put on the market for the first time… 2B Stone’s Baran Grey was extracted in Karaman, Yollarbaşı and was attracting all eyes with its golden lines dancing on grey. Bayram Ali Gedik and Selma Yüksel, two partners who, in their own words, ‘pursue uniqueness, not mediocrity’, had launched a truly special stone. The duo, which has made Baran Grey a well-known brand in the market in the past 3 years, has declared 2024 as the year of new investments.
Stating that they conducted market researches and drew the route of the new year, the two partners said, “From the beginning, we acted with the principle of controlled production and profit-oriented sales, not quantity. Our strategy for 2024 is ready. Firstly, we obtained our second licence and increased our capacity in Baran Grey production. Recently, we see that the interest in yellow tones has increased in China. Our Baran Grey Gold selection with a predominant yellow colour is a serious advantage in this respect. We are also pleased with the performance of Baran Grey Pearl.”
So what are the details of the strategy for 2024? Selma Yüksel explains this point as follows: “We have clearly seen that marketing logic is as decisive as product quality in the market. You will bring fewer and more customers into the quarry. Especially Chinese customers are after different and different stones. However, they want to work with producers who can maintain the value of the stone without dealing with cheap jobs. “We achieved a growth of nearly 100 percent in 2023 compared to 2022. However, I think we can do better in the Indian and Egyptian markets. In 2024, we received the second licence for the Baran Grey Quarry. Now this year, we will start the production of a different stone in a new quarry.”
