Marmomac, international trade fair in the natural stone sector scheduled in Verona 29 September-2 October, announces the return of attendance in person for the 55th edition with an original and entirely updated advertising campaign in terms of concept and images.
For the first time in the history of the event, in fact, stone gives up its place – central to promotion in previous years – to the women and men of the Natural Stone Community. The aim is to emphasize the enormous similarity between natural stone, with its characteristic elegance, resistance, strength and timeless charm, and operators in the sector, as if to acknowledge them by highlighting the courage and resilience whereby they responded to this prolonged period of uncertainty and difficulty.
Four faces dominate the signs inside and outside the exhibition centre, welcoming visitors to Marmomac with a strong message of hope for the future in the awareness of what the sector has proved capable of tackling in the recent past.
Welcome Back to Verona – the pay-off for the campaign – is consequently a welcome for the return in person of international operators in an entire sector.